Mobile devices to lift online video viewing by 20% in 2017: Report
Online video viewing will rise 20 per cent in 2017, according to Zenith’s Online Video Forecasts 2017. Global consumers will spend an average of 47.4...
Category: Asia
Pandora hands digital AOR to KRDS Singapore
Effective June 2017, international jewellery brand Pandora roped in KRDS Singapore to manage its Facebook account to bring this spirit to life in the digital...
CCI picks SpotX for video ad serving and programmatic sales in Japan
Interactive marketing company Cyber Communications Inc. (CCI) and video ad serving platform SpotX has signed a partnership to provide over 500 publishers in Japan with ad...
comScore launches mobile measurement solution in Malaysia
comScore has made major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android...
Best of the week: The pivot to video and its writer discontents
This week, our top stories covered text journalists’ concerns as media companies pivot to video and publishers’ latest attempts to compete with the duopoly. As...
Distil Goes Mobile with Expanded Capabilities of Bot Defense Solution
Ahead of the weekend, MMW learned that Distil Networks — a global leader in bot detection and mitigation — announced Bot Defense for API, a...
Mulah pivots to establish foothold in Malaysia
A small software-for-services company learns, changes and fights against a big boy to come out on top. Via DNA
Indonesian fintech startup Cashlez secures US$2mil in funding
Round was led by funding led by the Corporate Venture Capital arm of Mandiri Group, Mandiri Capital Indonesia. Via DNA
Zombie ‘APP’ocalypse: Fraudulent Traffic Detector Finds Zombie Apps in Google Play Store
Anura, the fraud protection software from eZanga that identifies bots and human fraud, is out with an alarming new report. Shared with MMW on Tuesday,...
Vox Media expands internationally with Eater London — and a lean approach
Vox Media has waited a long time to expand beyond its U.S. base. Now, it has made its first international move with the launch of...
Data leakage and evolving the publisher licensing model
Data leakage has long been a problem in digital media. It typically occurs when an advertiser or third party vendor collects data on a publisher’s...
WPP merges Wunderman & POSSIBLE
Wunderman, the global digital agency, and POSSIBLE, a multi-service digital agency, have joined foices as the latter joined the former’s group. POSSIBLE, a WPP agency...
Merkle names Ted Bray growth officer for APAC
Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as growth officer for Merkle Asia Pacific. Mr Bray will be...
Data pick of the day: 50% exercisers stream music on mobile
Data from GlobalWebIndex shows that one in two regular exercisers have used a music-streaming service on their mobile in the last month, a figure which places them...
Have your cake and eat it too with Fujifilm’s Instax SQ10
Fujifilm invites photographers to check out their new hybrid camera that captures digital photos and prints them on the spot. Via DNA
Sony to rock KL with first ever PlayStation Experience SEA in Malaysia
Sony to showcase highlights of its E3 games at inaugural PlayStation Experience event. Via DNA
