IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership
IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned, is to deliver “joint solutions”...
Category: Asia
gyro elevates Belinda Green to APAC Head of Planning position
gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and...
Y&R Malaysia promotes Emir Shafri to ECD role
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore,...
SodaStream on being an activist brand in 2017
Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is...
GSMA: A ‘Record Breaking Year’ in Barcelona for Mobile World Congress 2017
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to...
WTF is VPAID?
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
#sowhoknew: Are fitness trackers a waste of money?
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
People watch one billion hrs of YouTube globally daily
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
Data & culture gaps hinder a great customer experience: Report
For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe...
JWT Melbourne turns voice data from a hate speech into a film
In a campaign that aims to unite where others try to divide, J Walter Thompson has brought the message of the Melbourne Queer Film Festival...
Y&R Beijing wins AOR for sportswear brand XTEP
Y&R Beijing has been appointed AOR for Xtep, the Chinese sportswear brand. The scope of the deal is to cover brand and product categories’ strategy...
Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement
Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s...
UK publishers see Facebook Live viewership stagnate
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up...
Southeast Asians are heaviest users of FB globally: AOL report
Southeast Asians are the heaviest users of Facebook – 69 per cent watch or read something on the site every day, compared to 51 per...
Cathay Pacific, McCann & Hong Kong Beer Company brew beer at 35,000 ft
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, an ale brewed specially for 35,000 feet. Named after...
In-Image platform GumGum launches in NZ
GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The...
