We encourage businesses to think mobile: Sheryl Sandberg, Facebook
As Facebook refines its offer further, one of the outcomes is the creation of communities and how these can help brands in better connecting with...
Category: Asia
Australia leads Media Lions wins in APAC; followed by Singapore
Australia brought home 12 Media Lions leading the category in Asia-Pacific at the Cannes Lions International Festival of Creativity. The region saw two Gold, six...
Turner APAC buys stake in Vietnamese entertainment firm POPS Worldwide
Turner Asia Pacific has made an investment in POPS Worldwide (POPS) which sees Turner take a significant minority stake in the leading Vietnamese digital media...
IPG Mediabrands Malaysia, HIVE partner on social marketplace ‘Malay Local’
In an exclusive partnership, IPG Mediabrands and HIVE have launched their social programmatic marketplace, which allows brands to programmatically target Malay affinity clusters on social...
Clemenger BBDO Melbourne’s ‘Meet Graham’ takes Cyber Grand Prix
Australia led the tally in the Asia-Pacific region with twelve metals in the Cyber Lions category at the Cannes Lions International Festival of Creativity, including the...
Japan wins Grand Prix for Mobile Lions; Australia gets 9 metals
Japan’s The Family Way campaign by DENTSU Y&R, Tokyo for Recruit Lifestyle won the Grand Prix in the Mobile Lions category at the Cannes Lions...
WPP AUNZ merges healthcare brands to form Sudler Sydney
WPP AUNZ has merged two specialist communications agencies – greyhealth group (ghg) and Sudler & Hennessey. The new merged entity will be known as Sudler Sydney to...
APAC bags 17 Lions for Creative Data
After a disappointing performance in Innovation Lions, Asia Pacific agencies found reprieve in the Creative Data category at the Cannes Lions International Festival of Creativity...
Why VPAID’s growing pains are problematic for publishers
For every new ad standard, there is a new set of issues. Video player ad-serving interface definition (VPAID) tags are having a moment due to...
Mobile Marketing Leaders Hearing Up for First Mobile Analytics Online Summit
Mark your calendars for Thursday. ObservePoint — an innovative pioneer in the field of mobile and app data validation — has just announced the Mobile...
#sowhoknew: Countdown to creativity @ Cannes Lions 2017
The 64th iteration of the annual Rosé Drinking Championship — er, I mean, the Cannes Lions Festival of Creativity — commenced on June 17, 2017,...
Top tips to target Chinese consumers
The enormous business opportunity China presents is a pull for any Australian business looking to expand. Given its geographical proximity to Australia, the estimated 780...
Coca-Cola China unveils new code bottles to target millennials
Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging,...
Dentsu Aegis Network acquires The Customer Framework
Dentsu Aegis Network has acquired The Customer Framework (TCF), a marketing transformation consultancy based in London. TCF will join Dentsu Aegis Network’s Global Clients team and...
Webe moves into 3.0 mode with wider community participation
webe moves into the next phase of its evolution as a brand driven by the community with four projects it will help the promoters to...
Sportsfix wants to take Southeast Asia by storm
Sports marketing agency embraces digital by offering live sports content on mobile devices. Via DNA
