Transparency & the new age marketer: Why it’s time to say goodbye to black box mktg
In recent years, marketers have been digging deeper to understand the “why” as well as the “how” of their digital marketing efforts. Measurement methods are...
Category: Asia
Maxis’ new spot reunites an estranged couple
Ensemble Worldwide, IPG Mediabrands Malaysia’s creative agency and Maxis have teamed up on another video, this time for Raya 2017. ‘Wayang Sayang’ follows an estranged...
FCB restructures leadership team in Shanghai
Josephine Pan (pictured), currently managing director of FCB Shanghai, has been promoted to CEO of the agency’s Shanghai office. Ms Pan joined FCB Shanghai as...
comScore rolls out extended video reporting in China
comScore has launched its Extended Video offering in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed,...
HitPay introduces HitPay Keyboard payment solution
Allows users to transfer funds without switching between apps. Via DNA
What does 5G herald for the region?
The GSMA predicts that commercial 5G networks will begin to be widely deployed at the start of the next decade and, by 2025, will provide...
#sowhoknew: My parents have no idea what I do for a job. Do yours?
I’ve been in the media planning / buying business for 30 years. And for the exact same amount of time I’ve been trying to explain...
Demystifying AR & VR: The game-changer revolutionising content mktg
Statistics show that VR and AR technology will have a projected economic impact by 2020 of USD 15.6 billion annually, and over the next few...
Mediamath & Gamma partner on premium inventory in APAC
Gamma, a Southeast Asia-based ad selling platform, has partnered with MediaMath to deliver localised, highly-targeted ad inventory for advertisers. Advertisers will be able to programmatically target...
Data pick of the day: 3 in 4 online TV subscribers also pay for cable/satellite TV
With the growth in online TV’s popularity, consumer habits have changed in content consumption. However, despite the shift in consumer habits, the importance of traditional...
First Look: Acquired.io Guts The Grunt Work out of User Acquisition
The founders of mobile marketing company AppScotch, acquired by AppAnnie, today launched their newest venture, Acquired.io. “The company has created the first centralized platform to...
More than a cash dispenser: How banks are rethinking the ATM
Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday. Banking may look different on...
Best of the week: Ad agencies contemplate cutting Cannes Lions
This week, our top articles highlighted the Cannes Lions, examined MediaLink and more. As always, a full list of these stories appears at the bottom....
SpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising
Two of the digital advertising world’s hottest innovators are at it again. MMW learned ahead of the weekend that video ad serving platform SpotX and...
5 party collaboration kicks off to create more efficient funding, pitching platform in Malaysia
Five party public sector collaboration in Malaysia aims to create a more efficient funding and pitching platform. Via DNA
Pikom: ICT salaries in Malaysia grow at slower pace yet again
There is still light at the end of the tunnel based on Pikom’s latest ICT Jobs Outlook report. Via DNA
