Best of the week: Publishers press Facebook to drive paid subscriptions
This week, our top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. As always, a complete list of these...
Category: Asia
Factual, Adform Partner to Expand Location Data Access
Ahead of the weekend, Factual announced a new partnership with Adform, a leading European-based, full stack advertising technology platform. The objective? To give advertisers increased,...
Mobile ad spend to overtake desktop in 2017; digital to overtake TV in 2018: Dentsu report
As digital continues to drive disruption in advertising, mobile advertising spend is expected to overtake desktop this year, reaching 56 per cent in terms of...
Zespri’s latest spot makes people ‘feel alive’
LOUD has launched its first campaign for Zespri International since winning the account in December, following a seven-way pitch. Zespri International Limited is a marketer...
[m]PLATFORM elevates Jenny Bullis to Global Chief Strategy Officer role
Jenny Bullis has been promoted to Global Chief Strategy Officer for [m]PLATFORM, GroupM’s proprietary audience intelligence and activation solution, enabling clients to build personalised consumer...
Facebook lets brands control where their ads appear
Keeping in mind the concerns raised by advertisers on brand safety lately, Facebook now allows brands more control over where their ads appear. The company...
YP, Verve to Deliver Mobile-Display Offering for National Brands and Agencies
MMW learned today that YP is teaming up with Verve, a location-powered mobile marketing platform, to power its Enhanced Mobile Targeting offering. With the latest...
AerServ’s DataServ Offers New Revenue Stream for Publishers
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service product connecting CRM and offline...
Michael Widjaja wants to nourish talent pool to power Indonesia’s digital ambitions
A conversation in December 2014 triggered a thought process that led to an opportunity for Michael Widjaja to create a Digital Hub for Indonesia’s startup...
VR Lab aspires to be a VR hub for all
Malaysian startup looks to ride on the growing popularity of Virtual Reality Via DNA
Why brand safety isn’t a one-click fix
by Tyler Hampton, director of product marketing, Amobee Ad context is a hot topic in the ad industry. Just ask The New York Times, which...
CNN International Commercial beefs up APAC team
CNN International Commercial has made two new appointments in the Asia Pacific region, welcoming Delilah Chan as Sales Director, Southeast Asia, and Zab Ali as Digital...
IPG Mediabrands launch Society in Singapore
IPG Mediabrands has launched Society Singapore. Society will encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation...
Geometry Global bolsters management team in HK
Geometry Global Hong Kong has strengthened its management team with the appointment of Anne Vanlaeys as its Managing Director, followed by the promotion of ChowPo...
Grey Group appoints new Singapore CCO
Grey Group Singapore has appointed Tim Cheng as Chief Creative Officer. He will report to Subbaraju Alluri, Area Director and CEO, Singapore & Thailand. A strategic...
BuzzFeed’s live UK election shows on Facebook draw 2 million views
BuzzFeed is working hard to prove it can tackle political news in the U.K. The media company partnered with Facebook to broadcast two live shows...
