Geotargeting: Let’s Get Critical
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Author: Copenhagen INK
Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the...
Unilever revamps digital presence for Clear brand…
Unilever revamps digital presence for Clear brand buff.ly/1pEwvi3
Criteo Buys AdQuantic, A Startup That Applies Quan…
Criteo Buys AdQuantic, A Startup That Applies Quantum Physics To Search Marketing buff.ly/1rCuurx
Digital excellence translates to higher revenue for marketers
Digital excellence can be closely linked to revenue growth and other business success metrics. It has become evident over the years that marketers that have...
Facebook Beats In Q2 With $2.91 Billion, In Revenu…
Facebook Beats In Q2 With $2.91 Billion, In Revenue, 62% Of Ad Revenue From Mobile, 1.32B Users buff.ly/1sU8BUY
TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up
TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue...
Timeline vs Apps: Which one to choose and when?
Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of...
Embarking on digital first strategy Businessworld appoints Havas Media
BWIBusinessworld, India’s largest and most respected business magazine known for its incisive writing and independent opinions, has set out on digital first route. One key...
Data pick of the day: Apple results: smartphones soar, tablets stutter
Apple’s Q2 results provide further confirmation of trends that trend tracking companies such as Global Web Index have observed throughout 2014: while our love affair...
Disrupt: 'Taking money in Malaysia would've been a mistake'
Many VCs and angels in Malaysia still have ‘demanding’ expectations Via DNA
Shoppers flocking online for convenience, prices: Google
Online shopping in South-East Asia is on the rise as more consumers capitalise on its convenience and price competitiveness, a new survey by Google shows....
Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands
“We worked with Canon on a media plan and a target for impressions for the campaign,” Mr. Gregory said. Celebrities were paid a “small fee”...
Adobe: U.S. Search Ad Spending Up 9%
Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent...
Pinterest Hires Unilever’s David Rubin to Drive It…
Pinterest Hires Unilever’s David Rubin to Drive Its Brand Efforts buff.ly/1p9VJU2
Coca-Cola and Channel 4 to create personalised dig…
Coca-Cola and Channel 4 to create personalised digital ads for latest ‘Share a Coke’ push buff.ly/1ueqgs6
