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Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the first in training to trial the offering (although the Publicis-owned agency has yet to run a campaign). Amazon plans to extend the tool to “select” agencies, but for the time […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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