Embarking on digital first strategy Businessworld appoints Havas Media

BWIBusinessworld, India’s largest and most respected business magazine known for its incisive writing and independent opinions, has set out on digital first route. One key step in that direction is the appointment of Havas Media Group as its digital AOR. The decision was made on the back of a multi-agency pitch.

BW has spotted key trends in economy and business for three decades such as, rise of the IT sector in the 90s or more recently the social media, healthcare and e-tail boom. BW is a brand that most professionals of today have grown up reading. The magazine now embarks on a new journey to create an international standard digital platform that will bring an enriching experience to its readers and customers across geographies.

“We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. BWIBusinessworld must be on par with any international online media platform,” said Anurag Batra, Chairman, BWIBusinessworld, and added, “Havas Media’s passion and commitment along with its Meaningful Brands framework touched us.”

“The digital offering will place BWIBusinessworld in a unique position to leverage its strengths in the midst of the ongoing mobile and digital revolution,” explained Rajeev Dubey, Executive Editor, BWIBusinessworld.

“We are delighted that BWIBusinessworld thought of us as suitable partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand,” commented Anita Nayyar, CEO, Havas Media Group, India and South Asia.

Havas Media India recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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