Copenhagen INK

Geotargeting: Let’s Get Critical

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lorry Destainville, product development director at Glow. I used to be a geoskeptic. This is an industry term I just invented. Advertisers used to approach me breathlessly thirsting for geotargeting […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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