Comic: "And here come the DTC brands!"
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
Author: Copenhagen INK
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
Middlemen and ad tech vendors syphon off between 10 and 50 percent of every dollar spent on programmatic advertising on publishers’ sites, according to Digiday...
Marketers claim creative quality being harmed by digital advtg growth
Over two thirds marketers (67 per cent) believe digital growth in advertising has come at the expense of the quality of creative. Sizmek Technologies, Inc.,...
Fiftyfive5 & GalKal merge to create consumer insights company
independent research companies Fiftyfive5 and GalKal will merge to create Australia’s independent, insights-led consulting business. The combined business will have offices in Sydney, Melbourne, Auckland...
Sizmek names Peter Hunter as APAC GM
Sizmek, the independent buy-side advertising platform, has appointed experienced media and advertising industry executive, Peter Hunter as General Manager to lead the company’s Asia-Pacific business....
A.S. Watson Group picks Zebra Technologies as tech partner
A.S. Watson Group (ASW), the international health and beauty retailer, selected Zebra Technologies for the second year to be part of its Technology Partners Day....
Bidooh Wins Contract to Roll Out 10,000 Screens Across South Korea
Bidooh extends reach to East Asia with its digital billboard platform operating on screens across shopping centres and corporate offices in South Korea Manchester, United...
Q&A: Reality Clash & the Arrival of Blockchain-Powered AR
Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes…...
Forget Blockchain; We Need Transparency
In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough, no matter how much marketers...
Outgoing Facebook policy boss defends hiring controversial firm
Facebook’s head of communications and policy said in a blog post he is responsible for hiring a controversial public relations firm that targeted the company’s...
What Ticketmaster Is Grateful For This Thanksgiving (Hint: It’s The NFL)
Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you might call Ticketmaster’s football Thanks-for-giving-us-your-business...
Creative Challenge: More than Two-Thirds of Marketers Claim Creative Quality is Being Harmed by Digital Advertising Growth
– 67% of marketers believe that “digital growth in advertising has come at the expense of the quality of creative” – 84% say Artificial Intelligence (AI) means...
Preparing for the Future Consumer with DTC: Q&A with MediaCom
The direct-to-consumer (DTC) business model is something on most retailers’ minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss...
A Quick Primer On AMP Stories, Google’s Answer To The Stories Trend
Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google. But while AMP Stories might look like...
Same As It Ever Was: The Fourth Industrial Revolution And Brand Safety
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to hire people who can navigate Amazon’s sprawling ad business. These companies...
