Facebook’s ads system suffers a glitch, days before Black Friday
Facebook’s system for buying ads has been acting up, just days before one of the busiest online shopping days of the year. The technology, which...
Author: Copenhagen INK
Experience driven businesses to grow revenue 1.8x faster
New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By investing across these...
Programmatic ad spend to grow 19% next year: Report
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published...
Glenfiddich welcomes all challengers in new spot
Glenfiddich, the Single Malt Scotch Whisky, is inspiring consumers to challenge themselves in a bold global campaign developed by creative agency Space. The campaign aims...
Zendesk launches open and flexible CRM platform Sunshine
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS)....
AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros
VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office DENVER...
Media Prima ransomware experience a timely reminder to CTOs
The reported ransomware attack last week on Malaysian media company, Media Prima, serves to remind CTOs, especially those of large companies, to ensure they have...
Review: Samsung’s attempt to conquer the mid-range fizzles out
Electronics giant’s Galaxy A7 (2018) falls short in bid to break into competitive segment. Via DNA
Brand RX part two: The state of brand safety one year later
The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Via DigiDay
New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments
PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for...
YouTube is now showing ad-supported Hollywood movies
Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for...
Mobile eSports as a Tool to Aquire & Retain: A Primer
You don’t need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been...
eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising...
How Tremor Video DSP Broke Its Profitability Dry Spell
Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was...
Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Can Publishers Enable A New Chapter For Modeled Data?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
