Fiftyfive5 & GalKal merge to create consumer insights company

independent research companies Fiftyfive5 and GalKal will merge to create Australia’s independent, insights-led consulting business.

The combined business will have offices in Sydney, Melbourne, Auckland and Singapore, a team of 115 and more than 130 clients across 40 countries serving multiple industries including financial services, telecommunications, FMCG, media and entertainment, social and government and healthcare. The combined business recorded a 28 per cent lift in year-on-year revenue in 2017/18.

To facilitate the merger and help with further investment in talent, technology and capability, private equity firm Mercury Capital has invested in the combined business.

Philosophically and culturally aligned, Fiftyfive5 and GalKal combined will offer current and new clients a business with scale, proven processes and offers to deliver commercially impactful customer insights, across a broader geographic reach, with deep expertise and the best talent in the industry. The current leadership of both businesses will continue to drive the new combined entity.

“We are really excited about the opportunities the merger with GalKal delivers and feel are we are now even better positioned to help our clients get the customer to the heart of their decision making,” Mark Sundquist, Founding Partner, Fiftyfive5, said.

Brent Wallace, Co-founder of GalKal, said, “These two successful businesses are stronger together and offer clients unparalleled expertise in insight-driven strategies.”

Mercury Capital’s Oliver Tompkins said the firm decided to invest in the combined business as it was attracted to the strong growth profile, the high quality teams, the long term client relationships and the opportunity to support the business continue to grow via a number of exciting initiatives.

“We are really excited by the quality of both of the teams at Fiftyfive5 and GalKal and about the opportunities in front of them. Large clients are increasingly focused on better understanding their customers and their behaviours and the combined Fiftyfive5 and GalKal business is the market leader in helping them with this. We see the combined business as a great platform for sustainable growth,” Mr Tompkins said.

The two businesses will implement a staged integration over the next 12 months to ensure no disruption to clients and that the combined assets of both businesses are optimally leveraged.

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Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.