Ad Fraud: We Haven’t Solved It Because We Don’t Want To
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn’t been solved yet. And it’s...
Author: Copenhagen INK
Pantene Japan launch ‘#HairWeGo’ campaign with Babychanco
One year old Babychanco, famous for her voluminous and bountiful hair, just made her advertising debut in Pantene’s latest film -The Hairy Tale. The campaign,...
Matt Rowley appointed Chair of IAB Australia Board
Matt Rowley, Director of Sales, Publishing at Nine, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from...
Ogilvy appoints key capability leadership in Asia
Ogilvy has made key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey. While Ogilvy...
BBDO Beijing names Beck You as MD
BBDO Greater China made a key appointment in Beijing – Beck You as Managing Director. Mr You joins the agency having experienced both the agency...
PremiumMedia360 Introduces CLIR™, the First Automation Solution that Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data
Groundbreaking solution makes it easier for advertising sellers to be paid on time and in full for advertising NEW YORK — PremiumMedia360, the leading advertising data automation...
Netflix CEO interrupts quarterly earnings with product placement
Netflix’s CEO Reed Hastings interrupted his quarterly investor interview for what amounted to a product placement, holding up a Kellogg’s box and a Quaker box...
From Google To Jigsaw: The Jonathan Bellack Exit Interview
After 14 years at Google and DoubleClick, ads vet Jonathan Bellack has joined Alphabet-owned Jigsaw as its first-ever director of product. Google created Jigsaw as...
GeoEdge First to Bring Real-Time Ad Security and Quality to Mobile In-App Environments
GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive and/or...
DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki;...
As Buyers Move Away From Private Auctions, How Should Publishers Adapt?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president...
In-Housing Can Give Creative The Data It Needs To Thrive
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Top UK publishers say they’ll move to reduce ads bought through open ad exchanges
For some big newspaper publishers, reducing how much of their inventory is bought via the open exchange is a trend they anticipate rising in 2019....
#sowhoknew: ‘The Best A Man Can Get’ or ‘The Best Men Can Be’?
A new take on the 30 year old tagline from Gillette is being trialled to help eradicate ‘toxic masculinity’ in the #MeToo generation. The new...
Wunderman Thompson boosts APAC leadership team
The newly created WPP agency Wunderman Thompson has appointed Annette Male as Chief Executive Officer for APAC, effective March 4, 2019. Ms Male will report...
India’s digital advertising growth to be 31.96% CAGR: Report
Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered...
