Netflix CEO interrupts quarterly earnings with product placement
Netflix’s CEO Reed Hastings interrupted his quarterly investor interview for what amounted to a product placement, holding up a Kellogg’s box and a Quaker box for the camera.
Hastings was discussing the company’s financial and performance data, but he also revealed that the Kellogg’s Frosties was the most popular choice among viewers of “Bandersnatch,” the choose-your-own adventure installment of “Black Mirror.” The groundbreaking show invited the audience to control the outcome by letting viewers decide between multiple possible pathways, and one of the choices asked whether the main character should eat Kellogg’s Frosties or Quaker Sugar Puffs.
“There is one piece of data that didn’t make the [financial] release and that’s what percentage of people chose Frosties versus Sugar Puffs,” Hastings said, holding up both boxes. “And the answer is 73 percent for Frosties.”
