Google Cloud, looking to invade Amazon’s turf, inks deal with OpenX
It’s common knowledge in ad tech circles that Amazon’s AWS cloud services dominate among advertising technology companies. But Google Cloud is looking to play catch...
Author: Copenhagen INK
Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing
Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing...
Shaping the Future of Local TV Advertising in 2019
With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use...
Salesforce moves to provide analytics for ‘consumer journeys’
In the advertising world, customer journeys are all the rage. “They are so hot right now,” says Anne Hunter, exec VP of strategy and growth...
Agencies’ new business revenue grows 7.5%; led by Publicis Groupe, WPP
Agency business being put into review in 2018 has contributed to a 7.5 per cent increase in global new business revenue, according to a recent...
Mondelēz International hands PR mandate for SEA to MSL
Mondelēz International has appointed MSL as the Agency-of-Record for its corporate communications duties in South East Asia, following a competitive review in late 2018. As...
PHD Singapore hires Priya Alexander as MD
Priya Alexander is returning to PHD Singapore to take on the role of Managing Director. In this new capacity, she will oversee the continued development...
Havas Group Singapore promotes Kenny Yap to lead social, content & PR
Havas Group Singapore has promoted Kenny Yap to lead social, content and Public Relations for the agency with immediate effect. In his new role as...
Honor dazzles with its View20 global launch in Paris
Device-maker is banking on price and attractive features to bring the crowds to its yard. Via DNA
MillerCoors Taps Into Self-Serve Location Data From Foursquare
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor stores or bars and restaurants....
In 2019 AI Will Reach the Front Line & In-Housing Will Still Trend Up
Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with ‘boots on the ground’, arguing that many predictions do...
Former Oath Execs Launch Startup To Fight Malware Before It Strikes
Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the...
Beeswax Nets $15M In Series B, As It Gears Up For Connected TV And Going Marketer Direct
Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients. As it expands to achieve...
Google gets a $57 million fine from France for GDPR violations
Alphabet Inc.’s Google received a hefty fine of $56.8 million from France’s privacy regulator, which used its new powers to levy much higher penalties for...
Google fined $57m by French regulator for breaching GDPR
French data protection authority CNIL has slapped a €50 million ($57 million) on Google for failing to meet requirements under the General Data Protection Regulation....
