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DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding in Europe.
DoubleVerify acquires Ad-Juster
DoubleVerify, a leading independent platform for digital media measurement and analytics, has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.