Digital Publishing Lessons For Navigating The New TV Landscape
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Dixon, CEO at Adslot....
Author: Copenhagen INK
Comic: Compliance Through The Years
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Compliance Through The Years appeared first on AdExchanger. Via: AdExchanger
KITKAT reminds people to snap out of GPS dramas
KITKAT has launched its latest campaign ‘Maps’ via Wunderman Thompson Sydney. Set in the Wild West, the newest iteration of the highly successful global platform...
Geometry Singapore appoints new Group Account Director
Geometry Singapore has appointed Jen Hoskote as Group Account Director reporting into Managing Director Jane Perry. In her new role, Jen will sit on the...
VMLY&R Melbourne boosts leadership team
Following a period of strong new business growth and creative expansion, VMLY&R Melbourne has bolstered its leadership team with several senior hires. Highly regarded leaders...
5G as an enabler of smart cities
It can even potentially power smart cities if set our minds to it. Via DNA
WeWork officially opens its doors with 1,900 person capacity
Workspace options include private offices for individuals or 100-person teams, dedicated desks, hot desks and membership which enables access to amenities and meeting spaces. Via...
Walmart grows e-commerce sales 37% with focus on grocery
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37...
In-housing on the Sell-Side: Q&A with Geoff Smith, eBay
‘In-housing’ is one of the buzzwords currently sitting near the top of the 2019 ad tech lexicon, in an interminable race with other terms such...
Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes...
Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale
TOKYO — Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for...
Digital Ad Fraud: How the Money Flows
Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how it is possible for the...
Voice marketing: Try and understand It
Hola! Our voice is one of the most powerful tools we have. We can persuade, deceive and engage, sometimes all within the same breath. It’s...
Lindt picks Ikon as media AOR for Australia
Following a highly contested competitive pitch, Ikon has been appointed media agency of record in Australia by market leader of premium quality chocolate, Lindt &...
Virgin Active extends digital mandate with Lion & Lion
Virgin Active Singapore has decided to extend its partnership with integrated digital marketing agency Lion & Lion. The extension increases Lion & Lion’s responsibilities from...
GroupM launches INCA in APAC
GroupM, WPP’s media investment management group, is launching its influencer marketing solution, INCA, in Asia Pacific. INCA connects brands to the widest network of trusted...
