Triton Digital Integrates audio CC’s AdPerform DSP with the a2x Programmatic Marketplace
Triton Digital, the global technology and services provider to the digital audio and podcast industry, and audio CC, an innovative provider of a DSP in...
Author: Copenhagen INK
Xandr Research: TV Advertising Helps Buyers Break Through the Binge
Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and...
Transparency and Consent Framework v2.0: Industry-Wide Benefits
Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development....
Scaling Mobile App Businesses: Q&A with Pavel Golubev, Stack
In-app advertising is experiencing a period of growth with budgets likely to increase substantially over the coming months, due to factors including the continuing development...
The building blocks of smart cities
IR4.0 can’t be achieved in a nation without making headway into building smart cities. Via DNA
Ovvy announces US$436k in seed funding
Angel investor Rapzo Capital invests in the Singapore household services platform. Via DNA
Marketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well....
RTB Under Fire In Europe; Index Uses Machine Learning For Dynamic Timeouts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech is facing headwinds in Europe....
Essence bolsters regional leadership team
Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed James Smyllie as VP, Media Planning, APAC and Lee Walsh...
Lotame promotes Evgeny Popov to Head of Global Data Solutions
Lotame has promoted Evgeny Popov to Head of Global Data Solutions. In his new role, Popov will be responsible for driving data revenue globally for...
Publicis Groupe Japan appoints new ECDs
Publicis Groupe Japan has appointed Naoki Nishimura and Tadashi Inoue as Executive Creative Directors. Naoki Nishimura has spent his entire career at Beacon Communications, rising...
Havas Group SG consolidates its social & PR functions under Red Havas
In line with a global rebranding move, Havas Group Singapore has consolidated its social and PR functions under a new brand – Red Havas. Red...
‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a...
PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1...
The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction...
