Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products
Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining...
Author: Copenhagen INK
Data Breaches: The Broken Record of Facebook
Social networking platform Facebook has hit the headlines with a damning regularity in recent months due to seemingly chronic mismanagement of their data. Despite cap-in-hand...
Marketers, Your CFO Is Your Ally, Not Your Enemy
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of...
We Should Focus On Outcomes Over Turf Wars
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Bayer, senior vice...
How subscription models can boost ad revenue
By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist...
Axiata Group’s 2014 bold bet on digital begins to pay off
The real story in the Axiata-Mitsui deal lies in how Axiata Group made a bold bet on digital and it’s now paying off. Via DNA
Celcom announces 3 key management appointments; all external
Strengthens its corporate and overall operational management team. Via DNA
With Demand Manager, Rubicon Project Introduces Prebid as a Service; Teads announces official launch into Netherlands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: With Demand Manager,...
Philippa Brown named CEO of PHD Worldwide
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. has named Philippa Brown CEO of PHD Worldwide. Brown, who joins PHD from...
#sowhoknew: Saying you are always busy at work is damaging your career
How many people do you know are always complaining that they are too busy at work? My plate is full. I’m stacked out. I’m swamped....
Havas Media Group appoints Erin Flaxman as Global Chief Growth Officer
Havas Media Group has appointed Erin Flaxman, an industry vet with 20-plus years of experience, to the role of Global Chief Growth Officer, effective immediately....
Wavemaker China hires new Chief Client Officer
In this new role, Jeff will be responsible for Wavemaker China’s client leadership practice, providing senior counsel to Wavemaker clients in developing organizational change and...
The Trade Desk’s Revenue Is Up, And Benefits From General Ad Tech Slide
The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last year, the company reported on...
Roku’s Platform Revenue Soars, But Competition Looms
Roku is reaping the benefits of cord cutting. The connected TV platform’s revenues grew 51% year over year in Q1 to $206.7 million. Roku surpassed...
With Harry’s, Edgewell gets a DTC brand with a significant wholesale operation
When Edgewell completes its acquisition of DTC razor brand Harry’s, it will gain insight into how to better connect with customers online, as well as...
Report from ANA and White Ops Shows War on Ad Fraud is Succeeding
Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year,...
