When looking at the Chinese market compared to Western gamers, you quickly realize that there are many cultural and stylistic differences between the games that...
Walmart is aggressively testing new delivery capabilities — both built in house and in partnership with startups — as the retailer prepares for a delivery...
Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Media owners advertising spend growth in Asia Pacific will increase by 7.4 per cent in 2019, to reach USD186 billion, according to MAGNA’s forecast. Growth...
Martell, the 300-year-old cognac brand owned by Pernod Ricard has rolled out a content hub featuring interactive stories that recreate interesting scenarios at a restaurant...
WPP made a series of initiatives designed to ensure it is playing its part in tackling pollution from single-use plastics. The company will phase out...
Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, shared the Group’s new strategic direction and a new common mission: make a...
Client and consumer demand is scaling faster than technical competency, survey reveals CANNES, France — To mark the second day of Cannes Lions Advertising Festival...
NEW YORK — Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing...
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with...
During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones...
Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much...
Publicis Sapient, the digital business transformation hub of Publicis Groupe, has appointed John Maeda as Chief Experience Officer. The selection of Maeda, one of the...
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