Game Developers Must Understand Their Eastern and Western Audiences with These Five Insights

When looking at the Chinese market compared to Western gamers, you quickly realize that there are many cultural and stylistic differences between the games that are played. Have you ever thought that there might be differences in the way they play their games and how as well? After analyzing the behaviors of Chinese and Western […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.