Xaxis hires new Director for Vietnam
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, has appointed Lua Tran as Director of Xaxis Vietnam, where she will be responsible for...
Author: Copenhagen INK
Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer to privacy-safe attribution – despite...
‘We expect to see change’: ICO warns ad tech not to flout GDPR
It was only a matter of time. U.K. data protection authority the ICO has investigated how the ad tech sector still uses personal data for...
How The New Salesforce CDP Could Consolidate Cloud Marketing
Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise...
Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?
Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed...
Malaysia Tech Week 2019: Winners from 500 Startups Pitch Pit impress VCs
“Those with the most evidence of progress and market potential ultimately get the most interest,” said managing partner Khailee Ng Via DNA
MyFintech Week 2019: Fintech may empower the underserved, but also risks leaving them further behind
In a panel discussion, industry experts posit that while fintech can make lives better for marginalised individuals and businesses, there are also important areas to...
Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla
Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on...
Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital...
SpotOn Raises $40 Million Funding Round Led by Franklin Templeton and Dragoneer Investment Group
Next Generation Payments and Software Company Will Use Capital to Accelerate Growth and Fuel Expansion into New Markets SAN FRANCISCO — SpotOn Transact, LLC (“SpotOn”),...
The Appeal of Podcasts: Q&A with Sophie Harding, Mindshare UK
Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of...
Brand safety incidents on mobile apps increase three-fold
Mobile app brand safety violations have grown 194 per cent in 2018 as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile....
Digital ad spend to grow 11.9% in 2019: Report
Global ad spend growth will reach +3.6 per cent in 2019, following growth of 4.3 per cent in 2018, taking total investment to USD609.9 billion,...
IAB Australia launches industry mentorship program
IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent....
Verizon Media rolls out new omnichannel insights tool
Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced an innovative new omnichannel insights tool for its industry-leading demand...
The video star will never die: Music videos come home to TV
Just after midnight on August 1, 1981, a woman in a silver-sequined costume slid down a human-sized glass test tube to announce the death of...
