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MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform with the a2x programmatic marketplace; ICO report into the adtech industry published; NGDATA enables marketers to design and deliver data-driven, individualised campaigns in minutes, not weeks; and Merkle launches transaction data analytics tool, Merkle Wallet, in UK market.
MediaMath partners with […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.