#sowhoknew: Why do I write on LinkedIn and not on other social platforms?
Brand safety has become the ‘topic du jour’ for all marketers. And in the same way that the World’s biggest brands don’t want their content...
Author: Copenhagen INK
Digital accounts for 48.6% of all ad spend in Australia
Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6 per cent of all advertising spend for calendar...
Kingdom Digital wins social & digital account for Laneige Malaysia
Korean skincare and make up brand Laneige Malaysia (Laneige) has selected Kingdom Digital as its digital and social media agency. The appointment, effective May 1,...
Isobar promotes Rohan Lightfoot to APAC MD role
Isobar has promoted Rohan Lightfoot to Regional Managing Director of Isobar Asia Pacific, effective May 2017. In his new role, Mr Lightfoot will be responsible for...
Here’s Who Decides What’s Offensive For Google
Rick Summers, principal, global publisher policies at Google, is paid to get offended. Summers oversees the development and implementation of global publisher policies for both...
Amplero Expands AI Marketing Platform for Better Cross Channel Marketing
On Wednesday, Amplero — a leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty — announced what the company calls an...
APAC Brands Need More Than Data in Data-Driven Marketing
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be successful. Increasing focus on such...
Disney Sunsets Maker Studios Branding And Consolidates Its Content Portfolio
AdExchanger | Disney has sunset the brand Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014. After months...
TwitterTV? Twitter Makes The Case For Live At Its Inaugural NewFronts
AdExchanger | Twitter’s first-ever NewFronts pitch to advertisers: We’re like TV for millennials. But do people really want to tune in to Twitter to watch...
New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety
AdExchanger | As brands flee the open marketplace, publishers like The New York Times are positioned to scoop up their programmatic spend. The Times’ programmatic...
Business in 2020: How Marketers Can Own the Customer Experience
A recent report from the Economist Intelligence Unit revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by...
Microsoft Hires Former FTC Commish Brill as EU Privacy Restrictions Loom
Longtime digital privacy defender and former commissioner at the Federal Trade Commission Julie Brill will join Microsoft this summer. Following a yearlong stint with law...
AT&T Bringing 5G Evolution to Major Metros by End of Year
Ahead of the weekend, AT&T announced 5G Evolution plans to pave the way to the next generation of faster speeds for its wireless customers with...
Confessions of a fed-up ad fraud researcher: ‘Prevention is always behind’
The mechanics of ad fraud are widely discussed but hard to understand. For the latest in our anonymous Confessions series, we talked to a fraud researcher...
Digerati50: Collaborating and creating
Warren Tan of VLT plays his part to grow ecosystem via creating better access to people and opportunities to pollinate ideas. Via DNA
Digi’s revenue and net profits declined in Q1, partly due to prepaid biz
Prepaid business took a hit, with customer base fell by more than 600,000 Via DNA
