OMD HK beefs up talent strategy team
In a move to further strengthen its integrated media communication offering, OMD Hong Kong has appointed two leaders in the areas of content and data...
Author: Copenhagen INK
Mirum bolsters data & tech team in Hong Kong
Mirum has strengthened its technical and data offerings with the additions of Derek Lo (pictured right) as Technical Lead and Samson Poon (pictured left) as...
OMD International names Sarah Hargreaves as Managing Partner
OMD International, the specialist unit that manages multi-national client assignments, has appointed Sarah Hargreaves as Managing Partner. In this role, Ms Hargreaves is leading the OMD...
Christina Lim named Denstu Singapore’s MD
Dentsu Singapore, part of Dentsu Aegis Network, has appointed Christina Lim as Managing Director of Dentsu Singapore, effective May 15. Rosalynn Tay, who has been...
Podcast: Inside Bloomberg’s Nine-Figure Ad Business
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within...
The NewFronts Need to Shed the Sexy and Start Selling Safety
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BMO Capital Markets: Amazon’s 2017 Ad Revenue Could Top $3.5B
AdExchanger | Amazon’s ad revenue may be way higher than previously thought. Like, three and a half times higher. According to new analysis from Dan...
This Penn. Tourism Board Is Getting Smart About Digital Measurement
AdExchanger | Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across...
Data Quality: Brands Must Contribute to a More Open & Secure Society
Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured below), managing director, Experian Data...
Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers
While much marketing talk today is about personalization of advertising, it’s still a prickly area for both advertisers and consumers. One proof comes from an...
Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4...
Instagram hits 700 mn monthly users mark
Beware Snapchat, Instagram is growing, and it’s growing fast. In the latest numbers released by Facebook-owned platform, Instagram now has 700 million monthly users. The last 100...
WFA’s Global Marketer Week moves to Tokyo for 2018
WFA’s next Global Marketer Week will take place from May 22 to 25, 2018 in Tokyo in collaboration with the Japanese Advertiser Association (JAA). Japan...
Josh Topolsky says The Outline ads’ clickthrough rate is 25 times the industry average
Josh Topolsky launched The Outline as an answer to the media’s desperate pursuit of scale, predicated on an outdated business model. Five months in, he said the...
Trump Impersonator Drops In on ‘Failing’ New York Times in Homepage Ad for Comedy Central
Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like “failing” and “fake news” in...
FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members
Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard researchers, in partnership with mPulse...
