Krush Reaches Millennial Users With Highly Targeted Video Ads: Q&A with Jeff Chi, Krush
The ability to target millennials is a coveted asset to any advertiser. And Krush, with their successful video app, ooVoo, has tapped into this audience...
Author: Copenhagen INK
Is The War on Global Digital Ad Fraud Winnable?
According to the findings of an eye opening new report, advertisers are making gains in the war against bot fraud. They do, however, still face...
Robots Will Run Our Lives; Millennials Changing Video Viewing Habits
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Instagram Tests Direct Response Ads in Stories
Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats. On Wednesday, Instagram served an ad...
ModeFair takes e-commerce to a whole new social level
Social e-commerce platform ModeFair wants to bring brands and social influencers together. Via DNA
Amazon TV Service Helps Starz, HBO Stand Out in Netflix Era
Media companies hoping to challenge Netflix and YouTube with their own online services are getting a huge boost from an unexpected source: Amazon. For about...
Marketo Engagement Platform Offers Choice Vs Captivity: Q&A with Chandar Pattabhiram, Marketo
While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new and long-time users of the...
Industry Veteran Lights the Way for Thunder
MMW learned Monday that Thunder — a leading Creative Management Platform (CMP) — has appointed seasoned digital advertising sales executive John Huffman as Sales Director....
5G Is Set to Change the World, But What Will It Do for Marketers?
It may not exist yet, but 5G is already tipped to be the biggest technological evolution since the advent of the internet. Writing exclusively for...
Digiday Research: Brands want platforms to fix measurement issues
This month, we gathered together some of the biggest European brands for Digiday’s first Brand Summit in Berlin, Germany. During the summit, attendees discussed some...
AppNexus Launches Prebid Server, A Server-Side Header Bidding Solution Available Free to Publishers
Open-source technology grants publishers access to some of the largest premium demand sources New York – AppNexus, the world’s leading independent advertising technology company, today...
Australian advertisers ready to embrace new video formats
Australian media buyers and advertisers are gearing up for a dynamic 12 months ahead, as new video formats and approaches to media explode into the...
KITKAT helps ‘snap out of’ life’s frustrations in new spot
KITKAT is bringing a fresh take on the enduring ‘Have a break, have a KITKAT’ campaign by taking on modern life’s frustrations with a new...
Thai publishers launch advertising alliance OPPA
.OPPA, Thailand’s online publisher co-operative, was launched on May 19, allowing brands to access an inventory from some of the country’s media properties via the...
Taguchi launches local area marketing solution for Domino’s Australia
TaguchiMarketing Pty Ltd (Taguchi) and Domino’s Pizza Enterprises Australia launched the Taguchi Digital Marketing and Automation System as the local area marketing solution for Domino’s...
