Eric Franchi, Ad Tech Vet: The Exit Interview
AdExchanger | If you work in ad tech, you’ve probably crossed paths with Eric Franchi, co-founder of early ad-net-turned-creative-ad-platform Undertone, somewhere on the conference circuit....
Author: Copenhagen INK
Zuckerberg Warns Harvard Grads About the Technology Taking Jobs
Facebook CEO Mark Zuckerberg told Harvard graduates that they need to help others find purpose in a world where machines are taking away some of...
It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t
AdExchanger | New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not...
What Does ‘Attribution’ Mean?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Enhancing Digital Standards in China: A Joint Approach with MMA China
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic, and viewability. China’s unique digital...
New Study Reveals Memorial Day Shopper Mentality
Ahead of the long holiday weekend, ChargeItSpot — a top provider of cell phone charging stations for major retailers — announced the results of its...
Online Dominates European Advertising; Ligatus Launches in UK
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe;...
The imperative for mobile context
The post The imperative for mobile context appeared first on Digiday. Via DigiDay
#sowhoknew: How can we kill the commute before it kills us?
As the working week begins again are you looking forward to the usual ‘nose to tail’ in traffic? No, me neither. The wash / rinse...
Hotels.com takes the humourous route in new ‘Instant Savings’ ad
Hotels.com launched a new brand campaign following the success of ‘A Special Place’, the initial brand campaign launched last year. The new ads focused on helping users...
Taboola launches Facebook ‘news feed’ inspired feature for publishers
Content marketing platform Taboola has launched the Taboola Feed – a continuous-scrolling feed and a new content discovery experience for advertisers and publishers. Users will now be...
JWT Kuala Lumpur hires new Digital Business Director
J. Walter Thompson Kuala Lumpur has hired a new Digital Business Director, Lau Kuan Cheng, a seasoned leader who has helmed key digital initiatives on...
Podcast: Rubicon CEO Michael Barrett On Take Rates And Industry Change
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project’s new CEO, the storied Michael Barrett, comes into the studio...
What happens when a virulent ransomware worm turns to malicious ads as the main infection vector?
Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused major...
Advertisers Forgive Facebook Measurement Blunders, But An MRC Audit Is Still Top Priority
AdExchanger | Marketers aren’t all that wound up about Facebook’s recurring ad metric errors. Bugs happen, said Alok Gupta, data science manager at Airbnb, speaking...
Demandbase Gets $65 Million In Series H Funding To Double Down On AI
AdExchanger | Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is...
