KITKAT helps ‘snap out of’ life’s frustrations in new spot
KITKAT is bringing a fresh take on the enduring ‘Have a break, have a KITKAT’ campaign by taking on modern life’s frustrations with a new brand platform; Snap out of it.
Created by J Walter Thompson Sydney, the new work looks at how the little things in life, such as inbox-overload, the spinning wheel of death or flat pack nightmares can often drive us slightly crazy.
Simon Langley, ECD J Walter Thompson Sydney said, “KITKAT has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks has evolved and the new campaign reflects this paradigm shift. By taking on the clutter of modern day life, we’re reminding people that when life gets a little hectic, sometimes you just need to ‘Snap out of it’ and have a break.”
The first film in the campaign focuses on two characters, Harold and Allen, building a catapult in medieval times. But we quickly realise that this is no ordinary catapult, as it has been delivered in flat-pack form. And as with all flat-pack furniture, the less-than-detailed instructions provide no shortage of challenges.
Anna Stewart – Head of Marketing, Confectionery, Nestlé Oceania said, “Our latest campaign further strengthens KITKAT’s position as the brand that helps people make the most of their breaks.”
The 60 sec online film and 30s ec TVC appear on pay and FTA, supported by VOD, Social (Facebook), Static OOH and Digital OOH.
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