Adobe Audience Manager Positioned Highest for Current Offering SAN JOSE, Calif. – Adobe (Nasdaq:ADBE) announced that Adobe Audience Manager, the company’s data management platform (DMP)...
AdExchanger | Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even...
PulsePoint is a leading global programmatic advertising platform and it’s out with something new. MME has learned that the next generation of its content marketing...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium...
AdExchanger | Kelly Liyakasa contributed The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think...
Fake news – do you really know what they are? How do you spot fake news right at its headline? And do we need to...
The International Business Group (IBG) of Tencent has signed a Memorandum of Understanding (MOU) with Singapore Tourism Board (STB) to jointly promote Singapore as a destination...
WPP AUNZ has launched the Australian arm of Hogarth Worldwide, its global advertising production offering. Under the Hogarth Australia brand, WPP AUNZ has realigned its production agencies...
Havas has appointed Valerie Madon to the dual role of Chief Creative Officer for Southeast Asia and Creative Lead for GlaxoSmithKline (GSK) business for APAC. In...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/06/2017
Yahoo shareholders have approved the $4.48 billion sale of the company’s main web properties to Verizon Communications, clearing the last major hurdle for a deal...
The new Elite Sport from Jabra aims to up your workout experience while delivering quality music. Via DNA
MatchMove wants to solve payment problems for vendors and unbanked customers worldwide with its mobile wallet solution. Via DNA
Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about global trends in digital marketing,...
As first reported by the team at MAW, AdColony is “bringing its A game” to video on mobile. According to the report in question, the...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
New solution maximizes revenue by unifying first and third party auctions NEW YORK – AOL announced the beta launch of Smart Yield, a mobile-first solution...
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