How Amnesty International Got Massive Returns — With YouTube Banner Ads
The banner ad may be a crime against advertising, but creative agency Air Brussels appears to have found an extremely effective way of using the...
Author: Copenhagen INK
#sowhoknew: What your favourite emoji says about you
Are you sucker for using a ‘smiley face’ or do you choose the ‘cheeky wink’? Or maybe you are a fan of ‘tears of joy’...
‘Have you eaten?’, Leggo’s asks Aussies to fire up passion for Italian cooking
J Walter Thompson has brought to life the Aussie Italian Nonna with an undeniable passion for Italian food in a new, far reaching campaign for...
Tech brands take top 5 spots in BrandZ rankings globally
The technology giants Google, Apple, Microsoft, Amazon and Facebook took the Top 5 places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking...
Havas Singapore elevates Andrew Hook to CCO role
Havas Singapore has promoted Andrew Hook, the current ECD of Singapore operations to the role of Chief Creative Officer. In his new role, Mr Hook will be...
WPP Combining MEC & Maxus; AudienceScience Closes Business
ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience...
Thanks to Technology, Video Creation Has Been Democratised: Q&A with Dror Ginzberg, CEO & Co-Founder, Wochit
As advertiser and publisher investment in video continues to grow at a huge scale, the breaking down of barriers to the development of video content...
Broadcast Brand Awareness Lacking Among Millennial Audiences
A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when they watch those programs. “The...
Snapchat Buys Placed; Arthur Sadoun Takes The Reins As Publicis CEO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Well Placed Snapchat snapped up the mobile location analytics startup Placed, which has an...
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’
Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and...
360i Taps Menno Kluin as Chief Creative Officer
But early on, the Dutch-born Kluin had built his reputation on great craft, creating a number of celebrated print campaigns. In 2007, Creativity’s annual Awards...
Is Apple Jumping Into The Ad Blocking Fray … Again?
AdExchanger | Apple is rolling out products to cut down on autoplay video and retargeting. At its Worldwide Developers Conference in San Jose on Thursday,...
Knowing Where To Focus And Compromise When Hiring Senior-Level Programmatic Talent
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Samsung Galaxy S8+: Plenty of pluses all round
New flagship smartphone is immensely impressive. Via DNA
Fusionex delisting drama may not be as simple as it seems
It has been a roller-coaster ride for Fusionex International Plc founder Ivan Teh – after the BDA specialist announced seeking shareholders’ approval to delist from...
Best of the week: Changemakers, bad ads on Snapchat and the state of influencer marketing
In case you missed it…. We broke new ground this week releasing our first Changemakers list, which honors those modernizing media and marketing. The idea: There are...
