AerServ’s DataServ Offers New Revenue Stream for Publishers
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service product connecting CRM and offline...
Author: Copenhagen INK
Michael Widjaja wants to nourish talent pool to power Indonesia’s digital ambitions
A conversation in December 2014 triggered a thought process that led to an opportunity for Michael Widjaja to create a Digital Hub for Indonesia’s startup...
VR Lab aspires to be a VR hub for all
Malaysian startup looks to ride on the growing popularity of Virtual Reality Via DNA
5 Ways Holistic Will Change Video Advertising Globally
As audience viewing preferences continue to shift towards watching video anytime and anywhere, and platforms and devices continue to multiply, the media industry is seeing...
Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad...
ARF: As More Audience Data Enters TV, An Emphasis On Quality And Consistency Emerges
AdExchanger | Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the...
Why brand safety isn’t a one-click fix
by Tyler Hampton, director of product marketing, Amobee Ad context is a hot topic in the ad industry. Just ask The New York Times, which...
CNN International Commercial beefs up APAC team
CNN International Commercial has made two new appointments in the Asia Pacific region, welcoming Delilah Chan as Sales Director, Southeast Asia, and Zab Ali as Digital...
IPG Mediabrands launch Society in Singapore
IPG Mediabrands has launched Society Singapore. Society will encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation...
Geometry Global bolsters management team in HK
Geometry Global Hong Kong has strengthened its management team with the appointment of Anne Vanlaeys as its Managing Director, followed by the promotion of ChowPo...
Grey Group appoints new Singapore CCO
Grey Group Singapore has appointed Tim Cheng as Chief Creative Officer. He will report to Subbaraju Alluri, Area Director and CEO, Singapore & Thailand. A strategic...
Microsoft Aims Xbox One X at Hardcore Gamers for Holidays
Microsoft Corp. announced a worldwide release date of Nov. 7 for what the company said will be its smallest and most powerful video-game console ever,...
Sabio Mobile Makes Two Key Executive Hires; Ramps up New York Presence and Solidifies Creative Team
The smarter mobile ad platform appoints Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director Santa Monica,...
GIFs Will Only Get Bigger — and Other Takeaways from Brooklyn’s Northside Festival
The future of advertising is in GIFs. Or stronger brand narratives. Or constant, intelligent targeting. It depends who you asked at this year’s Northside Festival,...
BuzzFeed’s live UK election shows on Facebook draw 2 million views
BuzzFeed is working hard to prove it can tackle political news in the U.K. The media company partnered with Facebook to broadcast two live shows...
Advertisers Need To Be Upfront About Mobile-Based Tracking
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
