AIA Malaysia hands digital AOR to IPG Mediabrands
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), has been appointed as the digital AOR for AIA Bhd., the insurance provider in Malaysia....
Author: Copenhagen INK
Turner partners with Qualson to launch English language learning app
Turner Asia Pacific is partnering with Qualson, the Korean mobile product developer, to launch a new app that enables users of different ages to make...
A New Beginning for Brazilian Digital Advertising
Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers around the world to review...
PubMatic’s APAC Operations Continue Strong Momentum Into 2017
Focus on Header Bidder Technology and Customer Service Pays Off SINGAPORE – PubMatic, the automation solutions company for an open digital media industry, announced that its...
Digital Audio: Then, Now & the Future
strong>Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short years. Oliver Deane (pictured below),...
Biggest turnout so far at penultimate HotShotz qualifier
Skills and talent come to the fore in close competition Via DNA
APeJ software market bounces back in 2H 2016: IDC
Software market grew 6.3% year over year during the second half of 2016 to reach US$18.9 billion. Via DNA
How Nike is using digital channels to drive sales
Nike is trying to seize control of its customer data to stay ahead of its rivals. The company gave observers a close-up of its plans in its...
Podcast: BI Throws Its Weight Behind Ads.txt
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider’s Jana Meron is a big booster of ads.txt, the new IAB-backed...
Donald Trump, Kendall Jenner and the Long Road to ‘Sorry’
Superimposing, on a T-shirt, one’s face over a dead person’s is a generally unwise move. It’s even more so when that deceased individual is as...
Ligatus Adds DoubleClick Bid Manager (DBM) by Google as International DSP Partner to Its Programmatic Native Platform
Cologne – The partnership launched this month marks a milestone in Ligatus’ engagement in the programmatic native market, that started over a year ago. With DoubleClick...
The Telcos’ Various Routes to Ad Tech Dominance
Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo, and the departure of Google,...
Mobile Ads Need to be Thumb-Stoppers Not Show-Stoppers
The following is a guest contributed post by Alex Burn, Creative Director, Collective. There’s a lot of noise being made about how clients and agencies...
The Rise of the Ecommerce Shopping Holiday in China
, in […] The post The Rise of the Ecommerce Shopping Holiday in China appeared first on ExchangeWire.com. Via ExchangeWire
In Defense Of Digital Media
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
As Google Rolls Out Its Attribution Tool, How Should Publishers Respond?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes,...
