Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud...
Author: Copenhagen INK
‘Just four dudes’: Inside EasyList, the community-run ad-blocking list disrupting the internet
In early June, employees at the digital car marketplace Autotrader UK discovered that they had a problem. Dozens of site visitors were complaining that they...
The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections
Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within...
Yield Management in a First-Price Auction World
Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by late August to early September,...
Podcast: Nationwide’s Programmatic Story
Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells...
How NBC News Doubled The Amount Of Clicks On Branded Content
NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution...
Second Coming Of Aero; Nielsen Nears End Of Strategic Review
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Coming Of Aero Fox, NBCU, ABC and CBS filed a suit against Locast,...
Trusted Publishers Deliver Over 30 Billion Direct-Sold Ads Using Polar’s Format Management Platform
Polar (www.polar.me) is sharing today that trusted publishers have delivered over 30 billion direct-sold ads using its Format Management Platform (FMP) in the past year....
AdRoll Group Expands in Salt Lake City; Marketing Tech Company to Add 100 Jobs by 2020
Construction begins on new office as AdRoll Group ramps up operations and moves beyond ads SALT LAKE CITY — AdRoll Group is significantly expanding its presence...
Teads Offers 100% Viewability on VCPM and CPCV Buys in Collaboration with Oracle Moat
Teads, a global media platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability...
How French newspaper Le Figaro finds value in more casual readers
Like other publishers with subscription models, French newspaper Le Figaro is trying to figure out how to balance new customer acquisition with retention. To do...
Sustained growth harder for brands as consumers in Asia now less impulsive
Seventy-nine percent of Malaysian consumers ‘less impulsive’ when buying. Via DNA
Edusuite secures US$235K funding to help schools optimise performance
Funding came from Manila Angel Investors Network, Batangas Eastern Colleges and Sumulong College of Arts and Sciences. Via DNA
APAC CMOs underline digital transformation as key role for marketers
Globally, eight out of 10 CMOs surveyed recognise the imperative to transform the business in the face of digital disruption, as well as taking more...
Berjaya Sompo champions Malaysians wellbeing through music & laughter
Berjaya Sompo Insurance Berhad (“Berjaya Sompo”), a general insurance provider in Malaysia, is embarking on a long-term effort to promote health and wellbeing among all...
Havas Media Group launches new global operating system Mx
A desire to respond to complexity and a need to rise above the “how” of data and look at the “why” of human insight lie...
