Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video advertising wave; Centro enforces app-ads.txt to automatically target authorised and validated sellers; Teads offers 100% viewability on VCPM and CPCV buys; and Merkle launches data-driven planning methodology, Pando Planning, in the UK.
Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in […]
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