Dentsu Grant Group launches Amnet operations in Sri Lanka
Dentsu Grant Group has launched Amnet, the programmatic platform from Dentsu Aegis Network, in Sri Lanka. Amnet comprises a team of programmatic experts from the...
Author: Copenhagen INK
‘This is a bet for us’: BuzzFeed looks to blend video and experiential with Internet Live
Digital-native publishers such as Complex and Refinery29 have had success bringing their brands to life with events. BuzzFeed’s attempt at this involves taking internet culture...
DOJ Gives Thumbs-Up To T-Mobile/Sprint Merger
The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States...
Merkle Releases Its Q2 2019 Digital Marketing Report
Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven...
After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp
Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the...
Vungle Expands Advertiser Offering; Premium Video Growing Stronger
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser...
Why Security Company ADT Brought All Of Its Media Buying In House
Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old...
Facebook tells brands to bring their best game for 2020’s sports events
Marking the one-year countdown to one of the world’s most popular sporting events, Facebook has launched a new digital campaign to help advertisers prepare for...
Wavemaker boosts Indonesia & South Asia teams
Wavemaker, the global media, content, and technology agency, has appointed Ajay Gupte (pictured) as the Chief Operating Officer for Wavemaker, South Asia, and Amir Suherlan,...
Japan Airlines picks Ogilvy Singapore as AOR
Ogilvy has been appointed as the Agency of Record for Japan Airlines in the Asia Oceania Region, following a competitive pitch. The appointment will see...
UM closes offices worldwide for 2nd Annual Global Impact Day
UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide...
Ex-Virgin Group Director, Alex Tai, Joins Zest the Agency as CEO
Former Virgin Group Director and Brand builder for Sir Richard Branson, Alex Tai, has been appointed as CEO at Kent and London based integrated marketing...
Exposed: The Users Behind the Ad Blockers
Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined...
In This Privacy-First Era, Ad Tech Needs to Evolve or Die
The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic...
Vivo kicks off ‘stylish, youthful’ series with the new S1
The mid-range device with three cameras is said to stand at the convergence point between technology and fashion. Via DNA
Naluri exceeds target to raise US$1.5mil in Pre-Series A funding
First Malaysian startup accepted into the StartX’s founder community via the Spring 2019 cohort. Via DNA
