Remedy Health Charts A Programmatic Path
When Remedy Health acquired Vertical Health in April, a key reason was the health site’s expertise in using data and targeting. Remedy Health, which didn’t...
Author: Copenhagen INK
Comic: Dusting Off A Classic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Dusting Off A Classic appeared first on AdExchanger. Via: AdExchanger
How mobile gaming company PeopleFun cracked the code on personalized advertising
PeopleFun knows a thing or two about engagement. The mobile game developer is best known for its wildly popular word games, including Wordscapes and Word...
Samsung Galaxy Note10 will bring the wizard out in you, pre-orders available
The latest iteration of the Galaxy Note series will be arriving soon, and all signs are pointing towards a solid device Via DNA
MDEC launches ‘Pay it Forward’ initiative
Encourages homegrown tech champions to share experience & mentor Via DNA
ZEE5 Partners with Minute.ly; Alibaba & WPP Among Leading Companies in GlobalData Internet Advertising Theme
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners...
The Ozone Project Selects ADmantX to Power the Contextual Classification of its Content
ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone Project, following a competitive pitch....
Broadsign Partners with Place Exchange
Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home and place-based media, announced an...
How brands predict business outcomes through social signals
By Ebonie Newman Sixty percent of consumers say they’re likely to buy from or boycott a brand based on its position on a social or...
DoubleVerify Taps Industry Veteran Tanzil Bukhari to Lead Revenue Growth Across Europe
DoubleVerify (“DV”), a leading independent provider of digital media measurement software and analytics, today announced the appointment of Tanzil Bukhari as Managing Director, EMEA. Bukhari...
Kroger Tosses CTV Into Its Media Planning Cart
Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are...
Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global...
Solving For A Different Kind Of Attention Deficit
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president...
SME contribution to Malaysian GDP rises to 38.3%, valued at US$126.3b
SME GDP growth outperforms overall GDP growth of 4.7% in 2018 (2017: 5.7%). Via DNA
Communications & Multimedia Minister Gobind ambitiously aims for 1H 2020 launch of 5G services in Malaysia
Spectrum roadmap has to be sharply accelerated from current Q1 2020 target Via DNA
Bidstack Announces Acquisition of Ad Fraud Prevention Company Pubguard
Bidstack Group (LSE:BIDS), the in-game advertising group, has announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of...
