Onat Roldan joins Y&R Philippines as CEO
Y&R has appointed Onat Roldan as the new Chief Executive Officer of Y&R Philippines, effective immediately. Mr Roldan’s extensive marketing communications experience spans over 20...
Author: Copenhagen INK
PHD China names Paul Yan as GM of Performance
Continuing the momentum of expanding its client offering, PHD China has named Paul Yan as General Manager of Performance. Mr Yan comes to PHD from Performics...
CNN International Commercial names creative lead for Create
CNN International Commercial (CNNIC) has appointed Karen Vera as Creative Lead for Create, Asia Pacific. Based in Hong Kong, Ms Vera is responsible for leading...
New Report: Millennials Hate Apps With Uncool Design
Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage and Snapchat is closing...
More Human Jobs Powered By Artificial Intelligence
The following is a guest contributed post from James Ramey, CEO of DeviceBits. Artificial Intelligence (AI), has evolved the standards of daily living. Consumers today...
IAB Names Craig Coleman Vice President of Marketing
Senior Digital Communications Leader Will Leverage Expertise in Analytics, Branded Content, Customer Acquisition, Mobile, Social Media & Video to Build Data-Driven Marketing Strategy NEW YORK...
The Washington Post brings artificial intelligence to its native ads
Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed...
Brand Safety Shifting Towards Content Alignment: Q&A with Tony Chen, Channel Factory
strong>Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year, brand safety remains a top...
The More We Can Predict, The Better We Can Deliver: Q&A with Haylee Adkins, Global Head of Client Strategy, Drawbridge
strong>Data alone doesn’t make marketing relevant. With personalisation at the top of many marketers’ lists, cross-device identity-based marketing is gaining traction. ExchangeWire chats with Haylee Adkins...
Out of Print: A Look Back at Iconic Village Voice Covers
Yuppies, bankers, vampire politicians, Republicans, and any number of New York poseurs can sleep a little easier tonight. The Village Voice is ending its print...
First Look: AppLift Touts Fraud Buster Solution to Reduce Mobile App Install Fraud
MMW was privy to a sneak peak today at the big news from AppLift, a leading mobile advertising technology company. We’re told that AppLift has...
What you didn’t realise about breakthrough success is powerful – but very simple!
The most valued traits in school are self-discipline, conscientiousness and the ability to comply with rules. The ability to disrupt the world or make extraordinary...
KASIKORNBANK’s new spot shows what lasts in this fast-changing world
A new corporate campaign from KASIKORNBANK, the leading bank in Thailand highlighted the importance of a good impression in this fast-changing world. KASIKORNBANK prides itself...
Ogilvy China bolsters leadership team
Ogilvy & Mather is undergoing a global transformation into one single Ogilvy brand as part of Worldwide Chairman and CEO John’s Seifert’s Next Chapter strategy....
Pirated NFL, MLB Games Proliferate on Facebook Live
Facebook might have a deal with Major League Baseball to officially stream 20 games this summer, but unofficially games are being pirated across the social...
AIMS only Malaysian operator on Asian data centre leaderboard
Leading carrier-neutral data centre operator, AIMS, moves up as regional data centre operator. Via DNA
