Maxis taps into rising enterprise interest in IoT
Confident that the timing is right for enterprises to adopt IoT, Maxis launches its suite of services while partnering with Vodafone. Via DNA
Confident that the timing is right for enterprises to adopt IoT, Maxis launches its suite of services while partnering with Vodafone. Via DNA
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but there’s a healthy...
Nordstrom is known for personal high-touch service, so it makes sense that the brand would look for marketing channels to offer simple, fast engagement and...
AdExchanger | Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday. With Kosmala, who...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/08/2017
Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that...
This week, our top stories covered influencer marketing on Facebook, Walmart’s growing advertising business and more. As always, a full list of these articles appears...
strong>Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition?...
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for advertisers. Unfortunately, most brands are...
is to bring the Adyoulike native advertising SSP together with the AppNexus’ platform. Using the OpenRTB 2.3 standard to deliver in-feed […] The post Native...
Following the brand safety, viewability and transparency issues raised by the ANA’s reports from K2 and Ebiquity, many global brands have made major changes or...
J. Walter Thompson Singapore has created an integrated campaign for HSBC’s Visa Infinite Credit Card that reframes the value of luxury for discerning travelers. The...
HARMAN International, the global player in connected car technology, lifestyle audio innovations, design and analytics, cloud services and IoT solutions, is boosting its marketing outreach for...
BPN, the media agency under IPG Mediabrands, has been appointed by GBA Corporation Sdn Bhd as its new agency. The appointment will also include solutions...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/08/2017
Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million...
AdExchanger | The LGBTQ dating app Grindr’s 3 million daily users spend almost an hour per day on the platform, according to the company. But...
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