Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce
AdExchanger | Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with...
Author: Copenhagen INK
Customer experience leads business investment in APAC: Report
Design and creativity are key differentiators for businesses to stay ahead of their competitors and deliver the best experiences for their customers, a new research...
Insurance helps achieve dreams: Manulife’s latest spot
Manulife launched three films to give new meaning to insurance especially to the younger markets. The films, created by JWT Manila as part of Manulife’s...
VML Singapore gets ION Orchard’s social media mandate
VML Singapore has been named the social media agency of record for Singapore’s luxury mall and retail destination, ION Orchard, for a period of 12...
Al-Ikhsan hands digital & media AOR to Ansible & BPN
Ansible and BPN, both part of the IPG Mediabrands network, have respectively been appointed as the new digital and media agency for Al-Ikhsan’s premium category...
When it comes to value, the Honor 8 Pro graduates with honours
Honor’s top mid-range model cuts an impressive figure and packs plenty of value into a slim form factor. Via DNA
Digi’s Postpaid Family is one plan for all
Digi’s new Postpaid Family plan is designed for the ones who are most important in our lives. Via DNA
Amazon ‘Primes’ Whole Foods for More Visitors
Jeff Bezos is about to one-up your grocery store loyalty program. Today, millions of consumers get lower prices and other perks in exchange for favoring...
PubMatic Q2 2017 Quarterly Mobile Index Report Shows Header Bidding Thriving in Mobile Channels
Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. – PubMatic,...
Now & Next: Deep Learning
As our reliance on artificial intelligence (AI) grows, so do expectations that computers will come up with solutions for increasingly complex problems. In order to...
Top 5 Strategies for Marketing Your Mobile App
The following is a guest contributed post from Dave Bell, the Co-Founder and Chief Executive Officer of Gummicube. Budding app developers who recently released their...
German Court Decides in Eyeo’s Favour; GroupM Softens Viewability Requirements
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad blockers triumph in German court case;...
The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Jakubowski,...
Comic: The Blockchain Gang
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Boz Gets A New Gig; Roku Races Ahead
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will transition to...
#sowhoknew: Is there a good ism?
Watching the ongoing discussions about racism and fascism after the events in Charlottesville over the past week has got me thinking: are there any good...
