Adaptive Intelligence Apps: Oracle Tells Its AI Story
AdExchanger | Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers...
Author: Copenhagen INK
Verizon Global Media Head Marni Walden To Exit, Oath CEO Tim Armstrong To Report To Verizon Boss
AdExchanger | Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move into an advisory...
TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro
TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital...
Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales
. In fact, […] The post Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales appeared first on ExchangeWire.com. Via ExchangeWire
Why social listening isn’t just for marketers anymore
by David Berkowitz, chief strategy officer, Sysomos It’s time for social listening to escape the confines of marketing departments. While the responsibility for managing social...
The evolution every entrepreneur must undergo
Changing your company could be merely about you changing your mindset, says an expert. Via DNA
Indonesia’s digital retail banking penetration set to hit 60% by 2020: Solidiance
Changes in technology trends, customer behavior have compelled businesses to be more agile and adaptive. Via DNA
SRAX Acquires OpenDSP’s Demand-Side Platform
Technology acquisition complements and strengthens SRAX Platform’s capabilities for digital marketers and content owners to reach valuable audiences LOS ANGELES – SRAX (NASDAQ: SRAX) today announced the...
Exclusive Op-Ed: How To Value Influencers
The following is an exclusive guest contributed post from Johnny Li, VP, Global Sales & Business Development at Cheetah Mobile. With 86% of marketers currently using influencer marketing...
Private marketplaces need data to succeed
Transparency and control are two of the most frequently cited challenges when it comes to buying and selling advertising space on mobile. Private marketplaces (PMPs)...
Y&R Philippines appoints Rey Tiempo as CCO
Y&R has appointed Rey Tiempo as the new Chief Creative Officer of Y&R Philippines. A copywriter by discipline, Mr Tiempo has more than 15 years industry experience,...
Accela joins Go Group
Singapore-based public relations and communications agency, Accela and Malaysia-based GO Communications have formalised a partnership to incorporate Accela into the GO Group, an independent public relations,...
Dentsu launches second year of accelerator programme Female Foundry
Dentsu Aegis Network has launched the Female Foundry for its second year. Female Foundry – an accelerator programme, is an initiative to educate, mentor and provide...
Ad Skeptics Say ‘Not So Fast’ to Facebook’s Two-Second Videos
Illustration by Tam Nguyen/Ad Age Facebook and Oracle Data Cloud last week sought to change some minds in the marketing world with an analysis of...
Nielsen Acquires Visual IQ; AdMore Partners with Mediaocean
, has agreed to acquire multitouch attribution (MTA) modeling platform company, Visual IQ. With this deal, Nielsen will acquire the MTA […] The post Nielsen...
The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic
strong>With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper...
