Accela joins Go Group
Singapore-based public relations and communications agency, Accela and Malaysia-based GO Communications have formalised a partnership to incorporate Accela into the GO Group, an independent public relations, marketing and strategic communications network in Asia.
The partnership will see active cross-national exchange of knowledge, resources and personnel between the two agencies and associates within the GO Group. Chaired by Go Communications, The Go Group comprises of affiliated agencies in Thailand, Laos, Cambodia, Vietnam, Philippines, Indonesia, Sri Lanka, Japan, China and Hong Kong.
“Our partnership with GO Communications marks a historic milestone for us at Accela and we look forward to the expansion opportunities it will bring to us in the region and beyond. We are confident our multi-disciplinary expertise coupled with the unique competencies and network of the GO Group will yield remarkable benefits for our clients,” said Erin Padilla, CEO and Co-founder of Accela.
Founded in 2014, Accela is a multiservice agency with expertise in public relations and communications, creative, web development, finance, recruitment and talent management. Clients range from startups to multinationals.
“These are truly exciting times for the GO Group. As Asia experiences a mushrooming economy, we find that more clients are seeking solutions to effectively engage in marketing and PR across national borders. The development of the GO Group is an effective solution in this regard. What it has done is establish a synergic force between the region’s top agencies,” said Peter de Kretser, CEO of GO Communications and Director of the GO Group.
“It is truly an honour to be associated with a well regarded agency such as Accela, and we warmly welcome our counterparts from across the causeway into the GO network. We look forward to doing great things with them, together with our other affiliates around the globe. This is certainly a great step forward for all of us,” he added.
Later this year, executives from both Accela and Go Communications will join their counterparts from affiliate agencies at the GO Group Summit, scheduled to be held from November 16 to 18 in Phnom Penh, Cambodia.
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