‘News Geek’ Google CEO Appeases Publishers With End to ‘First Click Free’
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them. The...
Author: Copenhagen INK
The Many Shades Of In-Housing
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global...
Twitter Traces Russian Ad Buys; Amazon’s NFL Results
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Turn You may have heard: Twitter found a total of 201...
‘Challenger brand’ Oracle’s digital hubs in Asia mark its transition from product to services company
Oracle rolls out its demand generation Digital Hub in Malaysia as it ramps up its push into the SME market. Via DNA
Dell introduces new hardware powered by latest Intel processors
US tech company upgrades its Inspiron series of notebooks and announces the coming of its new XPS 13 notebook. Via DNA
The Podcast Payoff
Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes...
Check Out Who’s Speaking at Ad Age Next
On November 15 and 16 in New York, Ad Age will host the first Next conference, bringing together marketers, strategists, technologists and futurists to debate...
‘Ad Tech Personality of the Year 2017’ is Now Open for Entry
. Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Jay...
ironSource Touts AR Ads for Mobile AAA Games
AR is everywhere. And today, it’s even more “everywhere” than before. Ahead of the weekend, leading mobile monetization and marketing company ironSource announced the launch...
Weather App Poncho Taps Into Snackable Content And Rich Notifications To Make It Rain
AdExchanger | Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials the moment they...
JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX
for companies […] The post JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX appeared first on ExchangeWire.com. Via ExchangeWire
Acxiom Appoints New Leadership for Connectivity Division
James Arra and Anneka Gupta to succeed Travis May as co-presidents of LiveRamp Travis May named Chief Growth Officer for Acxiom CONWAY, Ark. – Acxiom® (Nasdaq: ACXM),...
#sowhoknew: How to get rid of the WiFi freeloaders at coffee shops
We’ve all seen “coffee shop campers” in their natural habitat: laptop open on the table (meant for four people), phone plugged into the wall, various...
AdAsia Holdings raises additional US$2.5mn in Series A funding
AdAsia Holdings, a technology company developing solutions in artificial intelligence (AI) and marketing, closed an additional USD 2.5 million in Series A funding by angel...
SpotX partners with Fremantle Media to power ad serving
Video ad serving platform SpotX is partnering with FremantleMedia – a global creator, producer and distributor of TV brands – to help power the monetisation of...
Taboola launches Data Marketplace, partners with Oracle Data Cloud
Taboola, the content discovery platform, has launched Data Marketplace, debuting the availability of third party data within the Taboola platfor.m Oracle Data Cloud, Neustar, Acxiom, and...
