AdExchanger | Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s found the solution...
Bernstein’s Addition Bolsters Havas’ Flagship Agency as Creative and Digital-Led Agency Innovator NEW YORK – While the agency world is changing drastically by the minute,...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz,...
AdExchanger | The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the platform, not just...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/10/2017
Unilever’s Dove has apologized for a Facebook ad decried as racist in a social-media backlash that began Friday afternoon. The brand’s apology has been met...
Addressing a room of marketing executives at ANA Masters of Marketing, Erik Geisler, director of U.S. agency for Facebook, said his company has been at...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/10/2017
India’s mobile advertising market is on a tear. After doubling last year, spending is set to climb another 85 percent in 2017, according to eMarketer....
strong>The GDPR is on everybody’s mind. But will it be effective in battling ad fraud? Erika Soliven (pictured below), marketing director, Sociomantic Labs, believes that...
StitcherAds, a global Facebook and Instagram Marketing Partner, announced ahead of the weekend its unified commerce solution that integrates retailers’ point of sale data with...
, premium video is […] The post Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux appeared first on ExchangeWire.com. Via ExchangeWire
Qlipp, a tennis sensor and mobile app which helps players track and improve their performance in real time, started as a six person startup, in...
Havas Group will be creating a new agency in Australia, bringing together two of its advertising agencies, Host and Havas Sydney to become Host/Havas. This...
Omnicom Media Group APAC has appointed Neeraj Khanna as its new Marketing Communications Director. Mr Khanna will be reporting into Cheuk Chiang, CEO, Asia Pacific...
Digital media and marketing solutions company, Ambient Digital Group, has appointed Yvette Ces as Regional Associate Business Director. Her responsibilities will include heading up the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/10/2017
YouTube suggested terms including “false flag” for a time on Thursday to people who started searching for video about the Las Vegas shooting. A person...
AdExchanger | Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And...
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