Data pick of the day: China leads online shopping

Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s report. The percentage is surprisingly even across all age, gender and income breaks.

GWI highlights that this might be due to the success of home-grown brands such as the ecommerce giant Alibaba. Asia-Pacific presents a huge opportunity for digital commerce as six of the top 10 global markets come from the region. The other markets from the region in the Top 10 list by GWI include: South Korea, Indonesia, India, Taiwan and Thailand.

 

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Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.