Programmatic glossary: Do you know your PMPs from your OMPs?
We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal...
Author: Copenhagen INK
Ikon Australia names Lesley Edwards as CEO
WPP AUNZ’s Ikon has appointed Lesley Edwards as National CEO, in a move that completes a year-long, agency leadership restructure. Ms Edwards, a six-year Ikon...
Havas Media SG promotes Russell Lai to GM role
Havas Media Singapore announces the promotion of Russell Lai, currently the Executive Director to the role of General Manager. Mr Lai joined Havas Media three years...
CRMG hands media duties to OMD Hong Kong
OMD Hong Kong has been commissioned by CRMG Holdings Ltd (CRMG) to handle the integrated media responsibilities of its home furnishing and lifestyle brands, following...
Rethinking Advertising Metrics to Demonstrate Brand Value
The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of distance...
Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve
Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing...
NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine...
BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence...
Disney Streaming Service ESPN Plus Will Cost You $4.99 Per Month
Six months after Walt Disney Co. announced plans to introduce a new over-the-top ESPN streaming service, the media conglomerate has settled on a price point...
TheSugarBook – sweet endings or bitter disappointment?
The controversial Asian dating app has ruffled a few feathers recently but what is all the fuss really about? Via DNA
Fusionex wins Malaysia Airlines project for information collaboration and data management platform
Platform will allow for collaboration within the company and facilitate messaging and information sharing between employees. Via DNA
Amazon Alexa Loses Her Voice but Wins USA Today Super Bowl Ad Meter
Amazon’s return to the Super Bowl for its Alexa voice assistant has won USA Today’s annual Super Bowl Ad Meter, which asks online volunteers to...
Why Criteo Is Battling Fierce Headwinds In 2018
AdExchanger | Criteo has always been something of an ad tech enigma. It’s that French retargeting virtuoso – the golden child of Wall Street, as...
Top 4 Facebook Video Ad Trends to Try in 2018
The following is a guest contributed post from Brian Bowman, CEO of Consumer Acquisition. Digital and mobile video advertising have been on the rise among...
Now & Next: Payment Solutions
The recent pace of change in the payment solutions space has been rapid. From contactless payments, to mobile wallets, and now payment via QR codes,...
How Can Brands ‘Converge’ Ad Tech And Mar Tech?
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Tony Ralph, director of...
