Amazon Keeps Alexa Quiet; Telstra Writes Off Its Ooyala Investment
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens of millions of...
Author: Copenhagen INK
Digiday Research: Communication is at the heart of media transparency problems
At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 media-buying executives from major agencies across...
2018’s biggest trend? Rejuvenate the advertising model
In today’s marketing meritocracy, the media landscape is overloaded with irrelevant, annoying and repetitive advertising. Spamming, fraud and dubious metrics of measures are all too prevalent....
Loris Nold named Publicis Groupe APAC CEO
Publicis Groupe has appointed Loris Nold as CEO of Publicis Groupe APAC, strengthening the Groupe’s ambition to develop its activities further in this strategic region and to...
Jill Orr joins Eyeota as COO
Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer. Based in London, Ms Orr is responsible for scaling Eyeota’s commercial...
Amobee expands global leadership team
Amobee is expanding its executive leadership team with the appointment of Chad Bronstein to Chief Revenue Officer North America and Philip Smolin (pictured) to Chief Strategy Officer....
Synthrone Brings Its e-Commerce Management Solution to the UK
Content management platform, Synthrone, has announced its expansion into the UK with the addition of a London-based team, as it continues to help worldwide brands...
What to Expect This Year in the World of TV Advertising
The world of advertising and TV has been changing rapidly over the last couple of years with an increase in technology solutions, movement of brand...
Bidalgo’s Artificial Intelligence Platform Helps Booksy Deliver Better Video Ad Creative
Popular scheduling app generates 40% higher booking conversions, 34% lower cost-per-registration rates with optimized video creative SAN FRANCISCO – Bidalgo (www.bidalgo.com), a leading provider of...
Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’
Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’...
The programmatic future lies in trust & transparency
The next phase of ad tech will revolve around two major themes – control and transparency. These elements will allow agencies and advertisers to be...
Chinese marketers moving business to local agencies: R3
China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope...
Vicks Philippines redefines ‘family’ in touching new ad
Vicks has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of...
Data pick of the day: Content key for millennial’s purchase journey
While search engines and TV ads remain the most important brand discovery channels for millennials, unlike the Gen Xers or Baby Boomers, new types of...
Google in Race to Deflect EU Fines as Shopping Foes Cry Foul
Google faces a Monday deadline to defend changes to its shopping service that left old foes clamoring for a new wave of European Union antitrust...
Flashtalking Merges With Spongecell To Fuel US And Global Expansion
AdExchanger | Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed....
