CRMG hands media duties to OMD Hong Kong
OMD Hong Kong has been commissioned by CRMG Holdings Ltd (CRMG) to handle the integrated media responsibilities of its home furnishing and lifestyle brands, following a series of meetings between the conglomerate and the marketing performance company. The appointment is effective immediately and covers the offline and digital planning and buying duties for Pricerite and TMF, subsidiaries of CRMG.
Founded in 1986, CRMG Holdings Limited is a home furnishing conglomerate in Hong Kong with its flagship brand, Pricerite. Along with TMF, a home design solutions provider, the group offers a diverse portfolio of home furnishing brands that blend operating efficiency and effective use of technology to create value for Hong Kong families. To harness the full potential of its brands’ continued expansion, the conglomerate has commissioned OMD Hong Kong to unlock fresh growth.
“CRMG has revolutionised the Hong Kong home furnishing market with its first-of-its-kind Omni Channel retail, including easy access to a comprehensive network of outlets and e-shopping channels. We are delighted to be chosen as a partner who can contribute to their future business growth,” said Deric Wong, CEO of OMD Hong Kong.
Elaine Kwok, Executive Vice Chairlady of CRMG, commented, “OMD’s data-driven approach, strong use of technology and clear focus on business performance are strong assets that will help us achieve our long-term business objectives. We look forward to collaborating with the team on our brands’ growth journeys.”
“To take our brands to the next level, we needed a partner who could provide a fresh perspective on our business. With their long- standing reputation for innovation and creative effectiveness, we are confident in the team’s ability to drive fresh growth for our brands,” added Derek Ng, Executive Director of CRMG.
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