Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve

by ·

Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing landscape.

ExchangeWire: Where is location-based mobile marketing going in the wider advertising/marketing mix?

Ian James: In 2017, we saw further controversy surrounding trust across the industry; consumers continued to take action against ads they saw as intrusive and brands questioned the reliability of the digital metrics their media agencies were reporting following The Times exposé. However, whilst this […]

The post Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

Follow:

Also consider visiting… (sites in Danish)

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

More