The Associated Press Uses AI To Boost Content And Video Volume
AdExchanger | Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources....
Author: Copenhagen INK
Cross-Device? Nah, CDP. Tapad Launches A Customer Data Platform
AdExchanger | Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate...
Programmatic’s Slow Payment Problem Puts A Strain On The Industry
AdExchanger | Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait....
DOJO KL partners PolicyStreet to offer employee protection plans
Will launch plans from RM30 a month with an annual coverage of RM12,000. Via DNA
Enthusiasm for STEM sparks early amongst girls in APAC: Mastercard
15 is the critical age when girls decide to pursue STEM or not. Via DNA
Why branding matters for b2b firms…& it’s not all about sales
The importance of positive branding for consumer-facing firms is a given, but it is equally important in the business-to-business (B2B) space– It just doesn’t get...
Birds Eye’s spot makes ‘spokes-peas’ talk on frozen food
Simplot, Australian food manufacturer, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims...
Outbrain strengthens APAC leadership team
Outbrain has made two senior leadership appointments on its International business team. In 2017, Outbrain expanded into several new markets in Southeast Asia – including China,...
KRDS appoints Parth Nagar as Country Manager for India
As a part of their vision and positioning for 2018, KRDS, the social and mobile agency, has appointed Parth Nagar as the Country Manager for KRDS...
Facebook ad exec tweets show the perils of transparency
Facebook execs have been using Twitter as a bullhorn to get their point of view on Facebook’s myriad issues with publishers across — a strategy...
IAB Explores the Future of Blockchain for Video Advertising in New Comprehensive Whitepaper
Report Presents Real World Use Cases for Publishers and Buyers & Identifies Benefits and Challenges NEW YORK – The Interactive Advertising Bureau (IAB) released “Blockchain...
Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers
As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for...
Enhancing Your Shopper Experience with Data
Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping...
Draft draft
This content was originally published in RetailTechNews. The post Draft draft appeared first on ExchangeWire.com. Via ExchangeWire
Waymo Wins Approval for First Driverless Ride-Hailing Service
The first U.S. commercial ride-hailing service without human drivers has been approved. Waymo, a unit of Alphabet Inc., got a permit in late January from...
A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the...
