PII May No Longer Be The Third Rail Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Author: Copenhagen INK
Experts Discuss: What Can Blockchain Really Do for Advertising?
There is a lot of chatter about blockchain these days but what can blockchain technology actually do for the advertising industry? What are its general...
AI, Hyper-Personalisation, Automation & More: the Big Retail Trends of 2018
Having well and truly settled in to 2018, many retailers are in the midst of defining their latest business objectives, as well as how they...
Blockchain Conference in San Francisco Set for March 22-23, 2018
On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a top-tier event bringing blockchain experts...
GQ Buys Into Commerce Content
AdExchanger | Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice...
Digiday Research: How Japanese publishers are approaching programmatic
Earlier this month at the Digiday Publishing Summit in Kyoto, Japan, we sat down with 40 executives from international publishers to get their thoughts on...
#sowhoknew: Artist of viral hit ‘Antisocial’ on flaws of social media
“My project ‘Antisocial’ has been going viral this week… which is very ironic since it points out the flaws of each social network” – Mike...
Bosch picks Lewis as PR agency in Singapore
LEWIS, a global communications agency, has been appointed by Bosch, a global supplier of technology and services, as its corporate media communications agency of record....
MullenLowe bags creative & digital mandate for Malaysia Airports
Malaysia Airports (Niaga) Sdn Bhd (MAN), a subsidiary of Malaysia Airports Holdings Berhad has appointed MullenLowe Malaysia as the agency responsible for its creative, communications and digital...
Google rolls out AI-enabled Auto Ads
To help publishers save time, Google has launched Auto Ads which will use machine learning to place ads on their websites. This feature will show...
PowerLinks Raises $6.1m Series A to Automate Relevant Native Advertising; Appoints Industry Veteran Chairman and CFO
LONDON & NEW YORK: PowerLinks (www.powerlinks.com) announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation...
Digital Ads Finally Get Out From Under the Plumbing
The following is a guest contributed post by Daniel Meehan, CEO at PadSquad. Why has digital advertising always been approached so differently than any other...
Google Debuts AdSense ‘Auto Ads’ for Publishers
Google on Wednesday offered web publishers an optional update to its AdSense system that it says uses machine learning to choose the best ads to...
There’s No Gimmick in Walmart’s and Kantar’s VR Push
Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy...
Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour
Having recently secured USD$12.5m (£9.02m) in Series B funding, Eyeota will be looking to develop data sources around specific verticals and datasets that focus on...
Video Advertising Puts Super Bowl Campaigns in the Rear View
The weekly Viral Video Chart has shaken off the after-effects of the Super Bowl, with only one campaign from the game remaining in our top...
